Scenario Planning and Traditional Forecasting

The impact of Covid-19 on businesses has left business leaders in a search for strategies to understand and anticipate possible disruptions to the business environment and how to prepare effectively and successfully sail through uncertainties in the future. Thus, to determine the future, especially within a business environment, scenario planning and forecasting are used to predict and prepare for what may happen in the future. Even though these terms are sometimes used interchangeably, they are different techniques with different meanings. Scenario planning involves the identification of different possible paths that could lead to the future, taking into consideration the changing market conditions. Scenario-based planning is a process of decision-making widely used by professionals and decision-makers to plan and respond dynamically to an unknown future. Thus, scenarios planning provides a coherent and credible alternative about the future (Cornelius et al., 2005) . With scen...