The Rise and Fall of Toys “R” Us

Retrieved from alamy.com Toys “R” Us founded in 1948 by Charles Lazarus, was one of the world’s leading retailers of kid’s toys, educational products, baby merchandise, and other children’s products (Forbes, 2022) . This store was the leading toy chain store in the United States in the 80s and 90s. This baby toy chain store enjoyed a significant market share within the United States as its concept of having specialty mega toy and baby products aligned perfectly with the demand in the American markets. Going national, Toys "R" Us quality and affordable products drove many other toy retailers out of business. However, by the early 2000s, the tables turned and the once-mighty toy giant was no longer the nation’s premier retailer for toys. High discounted retailer chains, Walmart and Target and online sites like Amazon, together with other smaller retailer shops, brought better quality and more affordable toy products to the market thereby beating Toys "R" Us in marke...